Why do some business owners have to face a failure while the other gets a great business success? You might sometimes wonder and ask yourself. Let us help you understand this. Other than business plan there is a term called “business model” is often used interchangeably. However, they found to have distinct concepts in the world of entrepreneurship and business development. Before embarking on a new venture, understanding the Business model vs business plan is essential for any entrepreneur. Both terms serve different purposes and have distinct scopes that help business owner become successful in their entrepreneurial journey.

So if you want your business to be successful, come up with a business plan and a business model. Although these two terms cannot coexist, likewise implementing these terms could not be possible for you until you get them deeply clear. A thoroughly drafted business plan is a document that outlines the goals, and financial projections of a company over a particular period. Comparatively, when talking about a business model, is a document that dives deeper into how a business drives, delivers and captures value.

Let’s now understand these two terms separately and then closely look into the key difference that makes them equally unique and valuable for every successful business.

What is a Business Model?

It is a written form document that describes how a company establishes, delivers, and captures value. It explains the core aspects of how a business operates, including its revenue streams, target customer segments, distribution channels, value proposition, and cost structure.

Business Model Key Components

  • Value proposition
  • Customer segments
  • Channels
  • Revenue streams
  • Cost structure

What is a Business Plan?

Imagine a business plan as a roadmap guiding you to navigate the operational and financial activities. It is a document that talks about your business objectives, strategies, and functions of a business in detail. It typically involves sections such as executive summary, company description, market analysis, organization and management structure, marketing strategy, product or service description, funding requirements, and financial projections.

Business Plan Key Components

  • Executive summary
  • Market analysis
  • Organization and management plan
  • Sales strategies
  • Financial projections

Few Major Differences between the Business Model & Business Plan

Comparing a business plan and a business model lets you identify how these two categories in businesses work and may help foresee the differences among them to avoid making mistakes in your future business.


Business models describe how a business manages to deliver products and services to customers. They focus on the fundamental logic of how a company intends to follow sales funnels, and marketing strategies and sustain its operations over time. Whereas, business plans are more comprehensive explanations of every facet of a business that focuses on the specific steps and tactics a company will take to achieve its goals. It provides a direction about how the business will be launched, operated, and grown.


Business Model contains the overarching strategy and framework that guides the entire business. It’s more conceptual and has a high-level view of a company or business tendency. A business plan, on the other hand, turns a thorough synopsis of the enterprise into several tactical measures, such as target markets, financial predictions, operational plans, and short- and long-term goals.


Business plans primary goal is to persuade external parties such as potential investors and other stakeholders. For example, demonstrating a business plan to raise funds, apply for grants, or update investors on business progress.

Alternatively, business models are primarily designed for executives and internal members within a company. These schemes aim to help team members coordinate activities like producing a product, delivering, and capturing value in economic, social, cultural, or other contexts.

Flexibility in Nature

Business model is found to be more flexible and adaptable to changes in the market or business environment. It’s meant to be dynamic and evolve due to being at the center of the business plan.

On the other hand, a Business Plan tends to be more rigid and static, as it’s often used as a formal document for obtaining funding or as a roadmap for initial business operations.

Their Usage

The business owners can use the Business model to understand the fundamental mechanics of how a business will be operated and generate value. It helps the owner in decision-making and identifying opportunities for innovation or optimization.

In comparison business plan is typically utilized for external purposes such as securing funding from investors or loans from financial institutions, or for internal planning and communication purposes.

In general, the business model and business plan are completely different notions. The business model serves as the mechanism, defining the core components that generate the company’s revenue streams and sustainable operations. In contrast business plan is a written document presenting the future of a business. It’s a document that not only gets a business concept on paper but also outlines the company strategy and people’s roles that will be involved to lead the business to success for the years to come.

Although both the business model and the business plan are essential parts of a successful business. Therefore, all businesses must have a well-thought-out business plan along with an exceptional business model supporting them to consistently do hard work to win the competitive market landscape.

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